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Ometria’s Secret Magento Innovation Recipe revealed

We are kicking off a new segment on the blog, where we get advice from top innovators who can share some of their tips that helped to put their head above the crowd and got them noticed. Last week, we announced Ometria, the smart data marketing platform, would be the first shortlist for the Magento innovation award.

From an innovation standpoint, I was interested in deep diving into how Ometria had managed to make innovation work so well, whilst avoiding the modern pitfalls and be able to help make so much more money for clients.

I spoke with their CEO and Founder, Ivan Mazour(@IvanMazour), a serial entrepreneur with some really great tips on innovation. Here goes!

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Rebecca Minkoff creates the most futuristic and innovative retail experience yet!

I have discovered a wonderful secret when it comes to retail innovation.  I have found a treasure trove of innovation from a platform that I will be covering and sharing more about in my blog.  Of course,  in addition to the other regular cool innovations that I find ( or prototype).  Despite the fact that the companies on the platform are smaller than the top-tier commerce sites, their innovations are many and given the right spotlight, I am sure will teach the larger sites a thing or 2 or 3..  Here goes the first one.. and its mind blowingly good.

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